Privacy Policy

PURPOSE OF THIS PRIVACY POLICY

This privacy policy provides you with information on how Amarah London collects and processes your personal data through your use of this website (www.amarahlondon.com) and/or our services, including any data you may provide through our website when you use our contact form, purchase a product or service or take part in a competition. 

 

CONTROLLER

Amarah London Limited is responsible for processing your data and is the controller responsible for this website. We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact, info@amarahlondon.com. When you place an order through our website, we will retain your personal order information safely on our records, unless you contact us to request for them to be deleted.

DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

HOW WE COLLECT YOUR PERSONAL INFORMATION

When you visit our website, we automatically collect personal data, or personal information. This means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes first name, last name, title.

  • Contact Data includes billing address, delivery address, email address, telephone numbers and personal assistant details.

  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences

  • Financial Data includes bank account and payment card details.

  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.

  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to interact with or access this website.

  • Profile Data includes your purchases or orders made by you, your interests, preferences, sizing, measurements, feedback and survey responses.

  • Usage Data includes information about how you use our website, products and services.

SHARING YOUR PERSONAL INFORMATION

We share your personal information with third parties to help us use your personal information collected, as stated above.
We may also share your personal information to comply with applicable laws and regulations ensuring your security and protecting our rights. 

Amarah London guarantees under no circumstances to sell, offer and/or market the data of its clients.

HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Storing your data on our database or in our records system, enabling us to keep a history of your style preferences, and use the data to provide effective service and recommendations.

  • Recording measurements, fitting details, notes, observations or any other detail from your appointments that will help us provide service.

  • Where we need to perform services, we are about to enter into or have entered into with you.

  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

  • Where we need to comply with a legal or regulatory obligation

  • To register you as a customer

  • To process and deliver your orders, purchases, services and requests

  • To manage our relationship with you, including: notifying you of changes to our terms and policies, asking you to take a survey or leave a review

  • To enable you to participate in a prize draw, competition, complete a survey or avail of a special discount / festive offer.

  • To make suggestions and recommendations to you about goods or services that may be of interest to you

  • To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

  • To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

  • To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) 

CHANGES

We may update this privacy policy from time to time to ensure we are up to date with all operational and legal regulations. 

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

 

YOUR LEGAL RIGHTS & GLOSSARY

You have the right to:

Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

 

GLOSSARY

Lawful Basis

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

THIRD PARTIES

Internal Third Parties Other companies working with Amarah London, as joint controllers or processors and who are based in UK, and provide:

  • services pursuant to the contract we are about to enter into or have entered into with you.

  • IT and system administration services and undertake leadership reporting.

  • External Third Parties

  • Professional advisers acting as processors or joint controllers including auditors, lawyers, bankers, who provide consultancy, banking, legal, insurance and accounting services.

  • Service providers acting as processors based who provide IT and system administration services.

  • HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.