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Amarah London is a luxury special occasion wear brand for girls aged 2 to 16 years old.

Our collections tell themed stories throughout each season, and are inspired by our designers favourite era silhouettes. Collections are created using an array of beautiful colours, and playful fabric mixing complement our hand finished pieces.

Created in 2017 by founder and women's evening wear designer

Selina Locker, after seeing great demand for her 'mummy & me' bespoke special occasion dresses. Selina begun to explore the world of occasion wear for girls, designing flower girls dresses and fun fanciful birthday party outfits for her private clients.



The opportunity to work with young people has always been an aspiration for Selina, and building a brand for young girls has allowed her to do just that. Working with budding 'mini role models' and setting a platform for them to express their personality and character is one of Selina's biggest highlights.


At Amarah London we believe it is important for young girls to feel empowered, to be encouraged and to grow in confidence, maintaining innocence and natural beauty. All the models we work with shine, and express their character the minute they step into our designs. They are true reflection of what our brand represents.

Celebration shoot

We offer a wardrobe full of uniqueness, with our made to order collections and gorgeous bespoke bridesmaid and flower girl dresses.

Our collections can be purchased across each season, so our customers have the choice to purchase deigns at any time throughout the year.

We take pride in ensuring, every piece we create is delightfully made and comfortable to wear. Our designs are made in our London based studio by our designer and a small team of amazingly skilled seamstress.


We value all our customers and enjoy spoiling them with outfits they adore, capturing their beaming smiles and lots of memories to be treasured forever when wearing their very own Amarah London designs. 


Layers of tulle
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